booking.com

Booking.com: The largest selection of hotels, homes, and vacation rentals
How the GBI score is built
Five normalized signals, weighted against all companies in the index
Current metric: 591.3M
Current metric: +2.0%
Current metric: 8.1 pages
Current metric: 25.8%
Current metric: 7m 31s
Contribution points are allocated from normalized weighted signals after final score scaling and any low-traffic cap. The five values add up to the displayed score.
Whether you’re looking for hotels, homes, or vacation rentals, you’ll always find the guaranteed best price. Browse our accommodations in over 85,000 destinations.
Monthly Visits
591.3M
Global rank #40
3-Month Growth
+2.0%
Trending up
Category Rank
#3
Accommodation & Hotels
Engagement
25.8%
8.1 pages · 7m 31s
Traffic & Growth Trend
Period change
+2.0%
Traffic Sources
Top Countries
Largest markets by share of website traffic

United States
67.1M estimated visits
11.3%
traffic share

United Kingdom
44.9M estimated visits
7.6%
traffic share

Italy
40.6M estimated visits
6.9%
traffic share
Top Keywords
Estimated search traffic and cost per click
Traffic data sourced from SimilarWeb. Scores are calculated by GBI.
