
Brand Rankings by Industry
Top 10 overseas brands by social influence across Smart Consumer Tech, Automotive & Mobility, Home & Living and Retail & E-Commerce.
These four priority sectors combine strong global demand, active cross-border brand expansion, and mature digital market signals, making them key focus areas for brand globalization today.
Smart Consumer Tech
- 1

DJI
Smart Devices
- 2

Xiaomi
Smartphones
- 3

vivo
Smartphones
- 4

OPPO
Smartphones
- 5

Lenovo
Computers & Tablets
- 6

HONOR
Smartphones
- 7

TECNO
Smartphones
- 8

Insta360
Cameras & Imaging
- 9

Red Magic
Smartphones
- 10

realme
Smartphones
Automotive & Mobility
- 1

BYD
Passenger Vehicles
- 2

XPENG
Passenger Vehicles
- 3

GWM
Passenger Vehicles
- 4

JETOUR
Passenger Vehicles
- 5

GEELY
Passenger Vehicles
- 6

MG
Passenger Vehicles
- 7

CHANGAN
Passenger Vehicles
- 8

GAC
Passenger Vehicles
- 9

CHERY
Passenger Vehicles
- 10

OMODA
Passenger Vehicles
Home & Living
- 1

Haier
Major Appliances
- 2

TCL
Major Appliances
- 3

Hisense
Major Appliances
- 4

Roborock
Cleaning Appliances
- 5

DREAME
Cleaning Appliances
- 6

Midea
Major Appliances
- 7

ECOVACS
Cleaning Appliances
- 8

GREE
Major Appliances
- 9

MAMMOTION
Cleaning Appliances
- 10

eufy
Cleaning Appliances
Retail & E-Commerce
- 1

SHEGLAM
Beauty & Personal Care
- 2

SHEIN
E-Commerce Platform
- 3

POP MART
Designer Toys
- 4

Temu
E-Commerce Platform
- 5

Miniso
Home & Living
- 6

BLOKEES
Designer Toys
- 7

Flower Knows
Beauty & Personal Care
- 8

YesStyle
E-Commerce Platform
- 9

Luvme
Apparel & Bags
- 10

CHAGEE
Food & Beverage
Index
GBI 100 is the flagship ranking within GBI (Global Brand Infrastructure), designed to identify and showcase the leading brands and service providers driving global expansion across markets and categories.
The GBI 100 is organized around four complementary ranking views — composite performance, growth momentum, traffic scale, and audience engagement — so users can evaluate brands from different perspectives.
Composite Performance Leader
Ranked by a composite GBI score evaluating traffic, growth, market share, pages per visit, and average session duration.
Key Metrics: Traffic · Growth · Market Share · Visit Depth · Session DurationHigh-Growth Momentum
Ranked by the highest month-over-month traffic growth rate, highlighting rapidly expanding brands in the market.
Key Metrics: MoM Growth · Starting Traffic ScaleAbsolute Traffic Scale
Ranked by total monthly web traffic volume and unique visitors, showcasing the largest brand reach.
Key Metrics: Monthly Visits · Unique Visitors · Market OptimizationAudience Engagement Quality
Ranked by behavioral quality metrics including average session duration, pages per visit, and bounce rate.
Key Metrics: Session Duration · Pages per Visit · Bounce RateShowing 0 of 0 companies
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